EU brand potential versus established country of origin effects.
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EU brand potential versus established country of origin effects.

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Published by Oxford Brookes University in Oxford .
Written in English


Book details:

Edition Notes

Thesis (M.Sc.) - Oxford Brookes University, Oxford, 2004.

ContributionsQuinton, Sarah., Oxford Brookes University. Business School.
ID Numbers
Open LibraryOL16339475M

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The term " country of origin fit " refers to whether or not the brand origin is the same as the product origin; if the brand origin and product origin are the same country, this congruence leads. Purpose: This study was carried out in order to be able to evaluate the effects of intrinsic (quality, taste, smell, etc.) and extrinsic (brand, packaging, country of origin, etc.) characteristics. from the country of origin effect to the origin of the brand – an approach from the view point of the litterature review Conference Paper (PDF Available) September with Reads. This research explores the different effects of brand origin country and made-in country on consumers’ product evaluations and purchase intention. It is found that made-in cues have significant impacts on quality evaluation while brand origin cues influence purchase intention more prominently.

  This article reviews the literature regarding the effect of country of origin on buyer evaluations of products. The issue is important for countries (especially resource-poor, developing countries. (). Country-of-Origin Effects on Consumer Product Evaluation and Purchase Intention: The Role of Objective Versus Subjective Knowledge. Journal of International Consumer .   A country of origin perceived as positive has a positive effect on brands, for example by perceiving the quality of a brand as significantly higher. Much evidence suggests that certain countries of origin increase the prestige factor of brands. The following three factors show why the country of origin plays such an important role in.   Consumer-based Brand Equity and Country-of-origin Relationship: Some Empirical Evidence, European Journal of Marketing, 40(5), Parkvithee, N., and Miranda, M.J. (). The Interaction Effect of Country-of-origin, Brand equity and purchase involvement on Consumer Purchase Intentions of Clothing Labels.

The effects of brand origin country and made-in country and brand origin country are not distinguished (Mahaswaran, ). This may cause the following two problems. First, the effect of made-in countries may be exaggerated due to the non-separation of brand origin country effects from made-in country effects.   – This study, conducted in Thailand, aims to examine the effect of interaction of country‐of‐origin (COO), brand equity and product purchase involvement on consumers' evaluation and purchase preference of Thai brands of fashion apparel made in three nominated Asian countries of varying levels of manufacturing competence., – Data from a field survey were analyzed through a .   By comparing brand origin and COP congruity in the context of a developed country, United Kingdom, and a developing country, China, the present study adds to the extant COO studies about the individual and joint effect of brand origin and COP on product evaluations, price, motivation and brand loyalty. ABSTRACT This article reports the results of a global survey that explored the relationship between country of origin and brand trust in 22 product categories. The product categories of interest ranged from high involvement, durable goods (refrigerators, washing machines) to low involvement, fast moving consumer goods (chocolate bars, yogurt, disposable batteries).